Whether you are new to internet marketing, or you are a seasoned veteran, you are always looking for new ways to get higher page rank and more traffic. Everyone knows more traffic equals more sales. So how do you go about getting new traffic constantly? Video! The beauty of video marketing is that not everyone can do it effectively. If you can learn how to make compelling videos, you will have an upper hand on your competition. You can do this easily, without having to spend loads of money on outsourcing.
Often, when people think of adding video to their sites, one of two thoughts go through their heads, “I do not have the money to pay a professional to make these for me”, and “I do no have the skills to make a video that will not cheapen the look of my site”. This doesn’t have to be the case. Even if you are a complete beginner in video production, you have the ability to make eye catching videos that will force traffic to you, making more sales.
Sure, you need to get a camera, and an editing suite, but you can do this without spending a mint. Canon’s HV30 is priced under 600 dollars, and it rivals cameras priced much higher. If you run a PC, Windows Movie Maker is pre-loaded onto your machine, and Macs have iMovie. You don’t need top-of-the-line editing software to produce high quality videos, just some preparation and some creativity.
Some tips to make better online videos are to:
1. Write a Script.
When you write a script, you know what you want to say, when you want to say it. This gives you the ability to edit the text and move lines around, BEFORE you have to say them on camera. Scriptwriting also helps remove the “umm’s” and “ahh’s”, etc. When you have a good script, that you believe is the best copy you can produce without becoming boring, you should…
Storyboarding does not have to be as intricate as the ones you see Hollywood directors use. If you can understand your drawings, that is all that matters. Storyboarding also helps you to block the frame so you know where things have to be. This way, you have the scene set up, you know where you have to be, and you can concentrate on your lines.
Lighting a scene for an online production is easier than you might think. You probably have the lights you need around your house. Lowe’s and Home Depot see work lights that can serve as the main and background lights, while house lamps can softly light the subject and foreground. Lighting is second only to the actor’s composure when shooting a video.
These tips will help you to make more compelling videos, but how do you use the finished product to drive traffic to your site? Easy, submission! Other than Youtube, there are over 50 video sharing sites. Sign up for as many of them as you can. There are programs, like Tubemogul.com that will mass submit your videos to these sites. The more sites you have your video on, the more views you will get, and essentially more sales you will be making.
Some tips on how to get views to your video include:
1. Find a highly viewed video that is RELATED to your production. Post your video with the same tags, as a “video response” to that video. This helps because video responses are shown to viewers that watch the already successful video.
2. Join social networking sites like Twitter and Facebook and advertise your video, you can embed the video right onto the post, or add a link to the video. This will help your followers get the word out about your video and product.
3. Write an article about your product and submit it to article submission services like EzineArticles. At the end of your article add a link to your video. Let people actually see what you have been writing about.
Video Marketing is a very effective tool used to drive traffic to your site. If done correctly, you will see massive amounts of visitors to your sales page, etc. Follow these tips and you will be well on your way to becoming a successful video marketer.