Massive exposure is a must in online business. Too many would be successful entrepreneur’s and home based business owners focus on the age old saying “quality before quantity.” This does not hold true in the home based business industry. When dealing with online marketing and advertising, QUANTITY comes before QUALITY.

You see people fail everyday online because they do not follow a system that works. Most people will pick up a new system and try it for a week or even a month. Then they don’t have the instant success and instant gratification that they need, so they drop their current system and search for a new one. They find a new system and try that one for a month and end up not having the success and instant gratification that they need so they drop that system and look for a new one. This cycle repeats itself over and over until the person eventually gives up. That is why 97% of all people fail in online marketing.

Most successful online marketers will use a wide range of mass exposure tools. Including email, traffic exchanges, PPC, Podcasting, articles etc. Anything that will bring the MOST traffic to their websites. Not necessarily the MOST targeted.

Of course there will be an investment in the tools, software, and hosting for your business. What business doesn’t have overhead? While an internet marketing business has very low overhead as compared to an offline business, there are still certain things that you will need in order for it to truly become successful.

For every success story like those of crazy bands and pet rocks, there are thousands of unsuccessful attempts that you never hear about. Thousands upon thousands of people have spent or rather wasted hundreds of thousands of dollars trying to launch a new idea or product. Everyone hopes that their idea will be the next monopoly game or the next crazy bands or pet rock of the 21 st century.


Market your squeeze page. Of course, squeeze page needs to be marketed. If there is no traffic, you cannot expect any opt-in. There are many ways to market your squeeze page, both online and offline. Some effective ways are: search engine marketing, article marketing, press release, social book marking, brochures, name cards, events, etc.

Always, if you want things inside their wallets to be yours, you will want to serve them to the best of satisfaction. Provide the product / service that is ” truly good ” to them, not you.

When having the collection, promptly I upgraded my production to the level that best meet 99 % of those requirements. I was enjoyably sure of the great taste of winning I was heading to.

The next time you are thinking about traffic, and mailing list subscribers, remember Waylon Jennings and his song Luckenbach, Texas. This should allow you to focus your efforts Click on the only two things that matter in your Internet marketing life, mailing list subscribers, and website traffic.