Google AdSense has revolutionized the Pay Per Click advertising realm and in many ways, made large scale success a reality to smaller business. As with any boon comes responsibility, and AdSense is no different. Marketers are responsible for everything from budget management to properly using analytics for their website. It can be a tough topic to learn about so I have broken it down into a few easy to understand strategies.

The reason I mention the two types of ad designs is that they require two very different strategies. For keyword ads you will want to use many different ads for a specific keyword. People tend to create one ad for thousands of keywords, but this is too vague. The keyword the searching party enters may not show up anywhere on the ad, hurting your pertinence. Using the many keyword approach works great for content websites, with just a few ads. This is due to the content specificity of the website the ad is placed on.

Internet Opportunities Small Businesses Overlook – There are two areas of internet marketing that most small business marketers overlook. These opportunities are search marketing and rich media. Search marketing involves using keywords and phrases to drive traffic to your site and rich media is the use of such items as: drop-down boxes, video files, opt-in forms, and other items like these. Learn more about these two areas in this article.

Advertise. Promote product awareness by advertising your consulting services online. Depending on your advertising budget, you can go with PPC advertising, paid links, banner ads, and search engine marketing. Make sure that your ads are compelling, easy to understand, and powerful.

Get to know you niche well. Use forums to gain a better understanding. Write lots of articles and begin to get your name branded as an expert in that field. Submit blogs and articles to directories to start to create traffic back to your site.

You see people fail everyday online because they do not follow a system that works. Most common mistakes people will pick up a new system and try it for a week or even a month. Then they don’t have the instant success and instant gratification that they need, so they drop their current system and search for a new one. They find a new system and try that one for a month and end up not having the success and instant gratification that they need so they drop that system and look for a new one. This cycle repeats itself over and over until the person eventually gives up. That is why 97% of all people fail in online marketing.

I know a guy who can replace my water pump in two hours. I couldn’t do it in two days! Is he smarter than me? Maybe, maybe not, but one thing is for sure. He’s done it before. Many times. How many times have I done it? Zero.

Never give up is the first fundamental rule in marketing, many affiliates give up way too early. Just work hard and it will pay off. Be patient. Before you know it you will become successful.