You can spend as little as you want or as much as you want, but whatever you want to spend, take the time to research and find out how to market your business by coming up with a promotional item you can give to your clients and to your employees so that they can do your advertising for you. It doesn’t have to cost much at all and it will pay off for you and your business in the long run.There really isn’t anything much more basic than a pen. They are tools that everyone needs. They can be used in the business and by customers after they take them home. Because everyone needs pens they end up traveling a lot. Someone will take it away from the business and will loan it out, lose it, or use it regularly. They get picked up and dropped off for as long as their useful. These are also one of the cheaper items to purchase and have customized.
Pens are a great promotional item. Everyone needs them and don’t tend to go after a particular type of pen. They are just looking for something with ink that will come through when needed. If your logo is on it and they use it when needed, they will remember how helpful that pen was and remember your logo. Coffee mugs are another great item, assuming your client drinks coffee. Most people keep a coffee mug on their desk at their workplace, so they might as well have one with your business logo on it.
Not everyone will use a bumper sticker with your logo on it, but a lot of people will and, to be honest, once that sticker is stuck on a bumper, it isn’t all that easy to remove. If someone does keep your sticker on his or her car that must mean that they really enjoy your business and that sticker will be seen by thousands of drivers almost every day. Use your imagination to figure out ways to let your clients sell your product without you having to put out a major investment. As long as your product is of quality, you can just let your product to the talking for itself.
There are many items to use to promote a business. There are a few that have proven their worth over the years. It all depends on whether you want your name to be seen by the general public, or prefer to keep a certain aloofness and use something that will be used at home only. It doesn’t take long to check out what is available and see all the different options that can be used to make your business shine.
You can use colorful logo mugs in the office and as giveaways. Soft printed mouse mats work just as well.