Social marketing is the process of marketing to achieve specific behavioral goals for social goods. Social Marketing always works for the well-being of the society, for this reason it is different from the commercial marketing that work for money.
The basic purpose of the social marketing is to promote values in the society and to avoid demerit of values. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits, ask them to avoid drink while driving, ask them not to carry eatable in metro etc. At the same time, social media marking provides the platform to the companies to expand its exposure in terms of the work, which they do.
Social marketers have to address the larger and different audience in order to be successful. Their command over voice and thoughts of clarity should be so well, that they should be able to motivate the individual behavior change. However, it is difficult to sustain until and unless, one have support. With the help of social media support, policy of social marketing program can be implemented and effective too.
SMO, also known as Social Media Optimization, provides additional channel for customer support and proves beneficial for the organization. It is widely implemented for competitive insight, recruitment, and retention of new customers or business partners, and is a time-proven method of managing reputation online. Social media marketing is a blend of marketing communication that works towards targeting the market and end-users.
There are many social networking websites that allows you to connect with your friends and share, ideas, photo, videos, link, instant message, and have online community. This online service is quite popular among youngsters and older people alike, as it brings friends together irrespective of distance, time, and busy schedule. Owing to the social networking sites, one can get in touch and chat with many people at the same time. Thanks to it, the world has become a small place and it has become lot easier to connect with friends and family member, without incurring huge costs in the form of telephone bills or traveling.
Therefore, we find that social marketing is working for the awareness of people and to promote the cause. Social media marketing helps to reach the bigger audience and social networking sites allows the companies a chance to meet their target audience. They utilize these mediums to implement strategies to reach out and connect to their customers for sale purpose, and take the business at the peek level.